Director, Social and Development Research
National Broadcasting Company, Inc.
30 Rockefeller Plaza, Room 4813
New York, NY 10112
(212 664-4210)

Background Information

Horst Stipp is Director, Social and Development Research, at NBC in New York. He received his Ph.D. in Sociology and has been involved in research on television for 20 years. His publications include "U.S. Television Programming's Effects on Aggressive Behavior of Children and Adolescents," (in Psychological Research and Reviews) and "The Effects of Mass Media Information and Education Campaign to Promote Public Health" (in a 1990 NIMH publication.)

Dr. Stipp is a member of several professional organizations, including AAPOR, ASA, ICA, and IRTS.

Education:
Columbia University (New York), Ph.D. Sociology, 1975
Free University (West Berlin), M.A. Sociology/Psychology/Journalism, 1969

Employment:
1995 - present Director, Social and Development Research, NBC and International Research Advisor,NBC SuperChannel
1989-1994 Director, Social and Development Research, NBC
1980-1988 Director, Social Research, NBC
1978-1980 Manager, Social Research, NBC
1969-1978 Research Assistant, NBC
1969 Research traineeship, Nationwide Insurance/WRFD (Columbus, Ohio)

Professional Memberships:
American Ass. for Public Opinion Research (AAPOR)
International Communications Association (ICA)
International Radio & TV Society (IRTS)
Business Advisory Committee, Children's Advertising Review Unit (CARU)

Honors/Awards:
Program Chair 1995 AAPOR-New York
Chair, ARF Children's Research Workshop 1993
RCA Merit Award (1984)
Teaching Assistantship, Columbia University (1972)
German Student Exchange Scholarship (1969)

Teaching:
Marketing Research course, Parsons School of Design, New York; Spring 1989

Horst Stipp
Sprekers