PUBLICATIONS

Stipp, Horst and Nicholas Schiavone, Modeling The Impact of Olympic Sponsorship on Corporate Image in Journal of Advertising Research, Vol. 36, No. 4, July/August 1996, pp. 22- 27.

Stipp, Horst, Will the Digital Technologies Revolutionize Television Viewing? in Boehme-Duerr + Graf, eds., Auf der Suche nach dem Publikum, Konstanz, 1995

Stipp, Horst, Medium Cool, Forecast, Vol. 3 Number 1, January/February 1995.

Stipp, Horst, Welche Folgen hat die digitale Revolution fuer die Fernsehnutzung?("The Impact of the Digital Revolution on the Use of Television"), Media Perspektiven (Frankfurt, Germany), #8, 1994, pp.393-400.

Stipp, Horst, Xers Are Not Created Equal, Mediaweek, March 21, 1994, pg. 20

Stipp, Horst, New Ways To Reach Children, American Demographics, Vol. 15, August 1993, pp. 50-56.

Stipp, Horst, The Challenge To Improve Television For Children: A New Perspective in Berry, Gordon, and Joy K. Asamen, eds., Children and Television Images in a Changing SocioCultural World, Newbury Park: Sage Publications, 1993, pp.296-302.

Gunter, Barrie, Horst Stipp, Attitudes About Sex and Violence on Television in the United States and in Great Britian: A Comparison of Research Findings, Medien Psychologie, Vol 4, #1, 1992, pp.267-286.

Wilson J., Barbara, Daniel Linz, Edward Donnerstein and Horst Stipp, The Impact of Social Issue Television Programming on Attitudes Toward Rape, Human Communication Research, Vol. 19 No.2, December 1992, pp. 179-208.

Stipp, Horst, Crisis in Advertising; Marketing Research, Vol. 4, 1, March 1992, pp. 39-45. In German: "US-Werbung in der Krise?", TeleImages (Frankfurt, Germany), #4, 1991

Stipp, Horst, Advertising in 'Controversial' Programs: Are There Risks?; Journal of Media Planning, Vol. 6, 2, Fall, 1991, pp.1-10.

Stipp, Horst and Nicholas Schiavone, Research at a Commercial Television Network: NBC 1990, Marketing Research, Vol. 2, 3, September 1990, pp. 3-10.

Stipp, Horst, Musical Demographics, American Demographics, Vol.12, August 1990, pp. 48-49.

Stipp, Horst, New Technologies and New Viewers: A Different Perspective" in "How Americans Watch TV: A Nation of Grazers, published by Channels, New York, l989; in German: "Neue Techniken, neue Zuschauer?" ("New Technologies, New Viewers") Media Perspektiven (Frankfurt, W.-Germany), #3, 1989, pp. 164-167.

Stipp, Horst and Rosalyn Weinman, The Effects of Mass Media Information and Education Campaigns to Promote Public Health in Blumenthal, Eichler, and Weissman, eds., Women and AIDS: Promoting Healthy Behaviors, National Institute of Mental Health, 1990.

Stipp, Horst, and Dennis Kerr, Determinants of Public Opinion About AIDS, Public Opinion Quarterly, Vol.53, No.1, 1989, pp. 98-106.

Kessler, Ronald C., Geraldine Downey, J. Ronald Milavsky, and Horst Stipp, Clustering of Teenage Suicides After Television News Stories About Suicides: A Reconsideration, American Journal of Psychiatry, Vol.145, 11, Nov. 1988, pp. 1379-1383.

Stipp, Horst and J. Ronald Milavsky, U.S. Television Programming's Effects on Aggressive Behavior of Children and Adolescents, Psychological Research and Reviews: Special issue "Violence on Television", Vol. 7, Spring, 1988, pp.76-92.

Stipp, Horst, What is a Working Woman? American Demographics, Vol. 18, July 1988, pp. 24-27, 59.

Stipp, Horst, Children as Consumers, American Demographics, Vol. 18, February 1988, pp. 27-32.

Stipp, Horst, Programmforschung für amerikanisches Network Fernsehen am Beispiel NBC ("Program Research at NBC"), Media Perspektiven (Frankfurt, W.-Germany), #6, 1987, pp. 388-397.

Stipp, Horst, Karen Hill-Scott, Aimee Dorr, Using Social Science to Improve Children's Television at NBC, Journal of Broadcasting & Electronic Media," Vol. 31, 1987, pp. 461-473.

Stipp, Horst, Entwicklungen im amerikanischen Fernsehsystem: Was aus den Voraussagen wurde, ("Developments in American Television: What Happened to the Predictions?"), Media Perspektiven (Frankfurt, W.-Germany), #3, 1986, pp. 176-182.

Stipp, Horst, Children's Knowledge of and Taste in Popular Music, Popular Music and Society, Vol. 10, No. 2, 1985, pp. 1-15.

Milavsky, J. Ronald, Ronald C. Kessler, Horst H. Stipp and William S. Rubens, Data Collection Issues in the Evaluation of the Effect of Television Violence on Elementary School Children, in Burstein, Freeman, and Rossi, eds. Collecting Evaluation Data: Problems and Solutions, Beverly Hills: Sage Publications, 1985, pp. 67-85.

Kessler, Ronald C. and Horst Stipp, The Impact of Fictional Television Suicide Stories on U.S. Fatalities: A Replication, American Journal of Sociology, Vol. 90, No. 1, 1984, pp. 151-167.

Milavsky, J. Ronald, Ronald C. Kessler, Horst H. Stipp, and William S. Rubens, Television and Aggression: Results of a Panel Study, in Television and Behavior: Ten Years of Scientific Progress and Implications for the Eighties. Vol. 2: Technical Reviews. National Institute of Mental Health. U.S. Dept. of Health and Human Services, Public Health Service, Alcohol, Drug Abuse, and Mental Health Administration, 1982, pp. 138-157.

Milavsky, J. Ronald, Ronald C. Kessler, Horst H. Stipp and William S. Rubens. Television and Aggression: A Panel Study, New York: Academic Press, 1982.

Stipp, Horst, Validity in Social Research: Measuring Children's Television Exposure, Dissertation, Columbia University, 1976. University Microfilms, Ann Arbor, Michigan.

Milavsky, J. Ronald, Berton Pekowsky, and Horst H. Stipp, TV Drug Advertising and Proprietary and Illicit Drug Use Among Teenage Boys, The Public Opinion Quarterly, Vol. 40, 1975-76, pp. 457-481.

PAPERS PRESENTED AT PROFESSIONAL MEETINGS

Stipp, Horst and M. Isabel Valdes, Methodological Challenges in Measuring the Behavior and Attitudes of Hispanic Consumers in the U.S., AAPOR (American Association for Public Opinion Research) Fifty-First Annual Conference, Salt Lake City, Utah; May 16-19, 1996

Stipp, Horst, Das Beispiel USA: Fernsehforschung mit Tradition - auch mit Perspektiven? ("TV Research in the USA: Tradition and Future Perspectives?), "Einfluss der digitalen Technik auf die Fernsehnutzung: Die ersten Forschungergebnisse aus den USA". ("The Impact of the digital Revolution on the use of Television, First research findings from the US), Medientage Muenchen '94, Munich, Germany, October 17-18, 1994

Stipp, Horst, New Communication Media: What Does the Consumer Want?, AAPOR (American Association for Public Opinion Research) Annual Conference, Danvers, Massachuetts; May 11-15, 1994

Stipp, Horst, Media Usage Patterns As Indications of Psychographic Characteristics: How Different is "Generation X"?, AAPOR (American Association for Public Opinion Research) Annual Conference, Danvers, Massachusetts; May 11-15, 1994

Stipp, Horst, Which Segment of the Children's Market Should be Your Target?, ARF (Advertising Research Foundation) Workshop "New Research On Children As Consumers", New York; July 21, 1993

Stipp, Horst, Research on the Effectiveness of Olympic Advertising, AAPOR (American Association for Public Opinion Research) Annual Conference, St. Charles, Illinois; May 20-23, 1993

Stipp, Horst, Responsible Portrayals of Alcohol Use and Drinking and Driving on Television: Can The Media Promote Public Health?, in Proceedings, "Drinking and Driving Prevention Symposium", Sponsored by Automobile Club of Southern California, Ontario, California; November 15-17, 1992

Stipp, Horst, The Perspective of the Network Sponsors of the IRI Study, (Panel Discussion: Sponsors of "How Advertising Works" Examine Ways In Which The Findings Can Be Used To Enhance The Bottom Line Impact Of Advertising) ARF (Advertising Research Foundation) Conference, New York; November 6-7, 1991

Stipp, Horst, Demographic and Life Style Trends For the '90s, EMRC Conference on Local TV Ratings (Electronic Media Rating Council, Inc.) Ft. Lauderdale, Fla; March 11-13, 1991

Stipp, Horst and Bickley Townsend, Reporting Survey Findings in The Media, AAPOR (American Association for Public Opinion Research) Annual Conference, St. Petersburg, Fla; May 18-21, 1989

Horst Stipp
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